In the MOUntains we CAN DO

business
and
sports

connect - inspire - excite

We CONNECT our two passions business and sports, but above all we CONNECT people.
We INSPIRE with our ideas, our personalities and the way we work.
We EXCITE our partners and even more their partners, communities and clients.

And how do we do that?

We create unique event concepts that EXCITE guests. We develop sponsorship concepts for federations, teams and events that INSPIRE brands to partner with them. And if you CONNECT with us, we will do our best do also INSPIRE & EXCITE you!

ABOUT US

the people behind

moucando

The mountains are our office space and our living room at the same time. Altenmarkt and the Salzburger Land are our “home base”, but by far not the limit of our mind and goals.

Jürgen Bess

Founder & Managing Director

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After more than 13 years in various roles within event and sports marketing, including positions at Viessmann, International Management Group IMG, and Infront Sports & Media, Jürgen launched his self-employment journey in 2017. His aim was to share his extensive expertise and unwavering passion for marketing, events, and sports with clients. Since 2023, he has consolidated this wealth of experience and competence under the brand “moucando.” He now connects, inspires, and captivates clients from diverse industries and sectors. Moreover, he imparts his knowledge and experiences through his role as a lecturer at renowned institutions such as Campus M University Munich, macromedia University, and Privatuniversität Schloss Seeburg Seekirchen. Jürgen’s additional passion involves guiding both individuals and teams, providing invaluable coaching in both one-on-one and group training sessions.

Simone Rettensteiner

Project Manager

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Winter sports have always been Simone’s profound passion. At the 2013 Alpine World Ski Championships in Schladming, she transformed her hobby into a profession, playing key roles in the organizing committee, particularly in “VIP Hospitality” and “Ticketing.” She later transitioned to the marketing department of the Austrian Ski Association in Innsbruck, where she skillfully negotiated sponsorship agreements, strategized marketing campaigns, and executed ÖSV events and projects. Upon returning to her roots a few years later, she further honed her skills in public relations as the Head of Marketing & PR at the Obertauern Tourism Association. Following a maternity break, she re-entered the workforce in 2022, and since then, her expertise and unwavering passion for sports and event marketing have been delighting clients and partners at moucando.

our
network

We work with an extensive network of freelance experts that we can enlist as project-specific support when required, including fields such as graphic design and photo/video production.

OUR SERVICES

what we can do for you

moucando stands for mountain love, know-how and partnership on a par!
In the MOUntains we CAN DO

Consulting

Marketing Consulting

Team Development

Organizational Consulting

Leadership Coaching

Events & Sponsorship

Concepts, Planning and Implementation

Sponsorship Consulting & Activation

Sponsorship Sales

Brand Implementation

Comprehensive Marketing Services

Corporate Design, Social Media, Public Relations, and more

OUR PROJECTS

dive into the world of moucando

We are your reliable partner for business and sports in the mountains. Our projects revolve around the mountains, sports, and the people who call the mountain world their home.

FIL Luge World Cup

Marketing Consultant at RGS-Sport-Marketing for FIL Luge World Cup

United States Biathlon Team

Supporting the US Biathlon Team as European Marketing Agent

International Ski Mountaineering Federation

Marketing Consultant for the International Federation and its events (ISMF World Cup and ISMF World Championships), including corporate design, advertising guidelines, marketing concept, sponsorship sales and others

International Bobsleigh and Skeleton Federation

Marketing Consultant for the International Federation

Kufenstüberl

Planning and implementation of the hospitality location "Kufenstüberl" at the German House during the Winter Olympic Games for RGS-Sport-Marketing

Chiemgau Arena Ruhpolding

Development of a year-round touristic concept for the arena & implementation of particular projects of the overall concept for tri:ceps. GmbH

Privatbank München

Concept, planning and execution of a corporate event for selected customers of a private bank at Salzburg and Königssee

TechData & Microsoft

Concept, planning and execution of a corporate event for Microsoft & Techdata in Berchtesgaden including business presentations

Rosenheimer Businesslauf

Concept and Planning of a Business Run to be integrated in the "Rosenheimer Citylauf"

International Biathlon Union

Supporting the acquisition of a clothing partner for the International Federation

FIS Ski Jumping World Cup Rasnov

Commercialization of FIS Ski Jumping World Cup events in Rasnov/ROU together with Eurovision Sport

FIS Alpine World Cup Kranjska Gora

Marketing Consulting and partner acquisition for the Men's FIS Alpine Ski World Cup in Kranjska Gora/SLO

WHY MOUCANDO

trustworthy partner on

equal footing

Because we view ourselves not just as an agency but as a dedicated partner. We choose projects where our expertise can truly shine, and we wholeheartedly commit to them. This is how we consistently deliver our utmost performance and become the invaluable, equal-footed partner that lives up to our own high standards.

As a highly efficient, well-coordinated team, we offer personalized support and tailor our bespoke strategies to meet your unique needs. Trust, reliability, and a commitment to excellence are our top priorities!

Our collaborations benefit from our extensive international experience, including partnerships with 6 out of 8 Olympic Winter Sports Federations. Our marketing know-how elevates all our partnerships. Leveraging our vast experience in the event and sports marketing sector, we continuously explore new avenues, pushing the boundaries of what’s possible.